Getting your company’s top team involved in your Pawprint rollout can have a massive impact on employee buy-in, and help build excitement around climate action! Here are some ways your C-suite could take part in the launch process and get your Pawprint journey off to a running start. 

Lights, camera, launch!

When a customer was rolling out our platform across their eight global offices, their VP Legal appeared on a video (in a Pawprint green shirt no less!) to communicate how Pawprint would help them accelerate towards their net zero targets. The video launch was also a great way to reiterate their company’s climate targets and showcase the steps they’ve already taken to achieve them!

Face time with the boss

Whether it’s at your company-wide town hall or before a team meeting, make sure your leads are equipped with a presentation that they can share during launch week. This is a great opportunity to explain how employees can get signed up to Pawprint, and the incentives that await once they start logging those actions! Your leads can also use this chance to highlight the company sustainability goals that employee action can contribute to.

Jumping on the comms

As the workweek starts winding down on Friday afternoon, ask your CEO or CSO to pop their head into your internal comms channel and ask everyone what eco-action they’ll be tracking over the weekend. Having these sorts of conversations are a fun, easy way to build a green culture from the ground-up, and foster team camaraderie. Who knew Ruairdh in Finance had a bug hotel in their garden?! 

Sharing their Pawprint

We once had a CEO who was nervous about sharing their Pawprint score with the rest of the organisation, as it was quite high. But when they did, the response they received from their employees was hugely positive. When your leadership team is transparent about where they’re starting from, and what steps they intend to take to reduce their impact, this can have an incredibly galvanising effect on your workforce.