Change, in business terms, is often synonymous with extra effort. But, when it comes to sustainability initiatives, part of Pawprint’s mission is to turn that effort into ease.
‘Where do we begin?’ ‘We don’t have the money!’ ‘What’s the end goal?’, I hear you cry.
Well, let me answer these legitimate laments in reverse order; the ultimate goal is to achieve Net Zero by 2050, sooner if possible. For businesses without a massive budget for such transitions (do remember that operational efficiencies will offset the upfront costs of some investments), employees are a key piece of the puzzle. A green culture can transform a business a lot faster than siloed activity. Sustainability initiatives that educate and motivate employees to get behind a low carbon mentality, therefore, hold the power to affect big change in a business. And, as a bonus, they don’t even have to cost the earth… Pun intended.
Below I have outlined 7 ideas to help fire up employees and create a workplace green machine. So, in answer to where do we begin? Begin here.
Make the conversation around sustainability inspiring and inclusive; company policies and sustainability initiatives should recognise that everyone is on different parts of the path and make sure there’s room for everyone.
They should also be engaging. Changing a habit isn’t easy, and even less so when it’s a chore or makes you feel bad. Injecting some fun into your business’ low carbon transformation will ramp up engagement and accelerate your journey to Net-Zero.
Looking for ways to do this? Pawprint is designed for this exact purpose; to engage employees through education and motivation to fight climate change and move the needle towards sustainability. You heard it here first.
Incentivise your employees to travel by bus, ferry, train, bike or foot rather than plane by gifting them a couple of extra days of holiday if they can prove they are choosing the longer, but greener, way to travel on their time off. Check out Climate Perks for more information.
This initiative will force you to think about what sustainability means to your company. I’d recommend getting input from all employees so that your statement reflects the sentiment of the company as a whole and makes everyone feel involved.
This is also a simple way to show your customers and stakeholders that you’re aware of your business’ responsibility to support the low carbon revolution. If you need inspiration, Ben & Jerry’s does it very well, seamlessly connecting urgent global action with their unique tone of voice and brand mission.
Instead of awkward team-building exercises, why not implement a tree planting day or ocean plastic pick-up? When the time comes, everyone is going to be so ready to feel the wind in their hair and breathe in the wilds—team bonding that’s also doing something for the planet: tick, tick.
Generated by employee suggestions, an internal email roundup is a great way to share podcasts, TedTalks, documentaries, veggie recipes, outdoor activities and more to encourage environmental education and fuel employees’ individual eco journeys. Of course, it would also update employees on any wider company sustainability initiatives.
First off, switch any and all gifts/incentives to ones that are sustainable. For example:
Studies by Share Action suggest the lion's share of pension pots flow towards oil and gas companies. Take action by following Make My Money Matters’ 3-step advice for businesses:
Now is the time to align greater with your sustainability business goals. So, as we start trickling back into the workplace this year, let’s make sure we say no to business as usual and make positive changes for people and the planet instead.
From evidence that sustainability is an existential issue for businesses, to how Pawprint delivers 360° board value, we’ve got one helluva business proposition for you.