Pawprint’s Carbon Report 2022

​​The following report formally documents our organisation’s environmental impact and the steps we are taking to reduce this impact as much as possible, as soon as possible.

Our carbon footprint 2022*

21.47

tCO2e

That’s the same as two years’ worth of grocery shopping for an average UK family…
*reporting period 01/01/2021-31/12/2022

Average footprint per employee

Within our reporting period Pawprint had 30 FTE (Full Time Equivalent) employees in comparison to our 2021 total of 23, making our average footprint per employee:

0.716

tCO2e

(metric tonnes of carbon dioxide equivalent emissions)
down from 1.528 tCO2e in 2021

Before we start, we have a couple of disclaimers.

  • You’ll notice quite a drop in our Scope 1 & 2 emissions compared to 2020. As we cover in more depth in the full report, this is due to a misallocation of home working energy emissions data in our previous report, meaning the majority of what we first reported under Scope 1 & 2 is now accounted for in our Scope 3 total (if you remember, that’s our indirect emissions; stuff outside of our organisation and along our supply chain).

    Hey, we all make mistakes, and best to own them and learn from them! And don’t worry, we’ve accounted for the Scope 3 increase accordingly in our reduction targets.

    At Pawprint, we navigated the post-pandemic ‘new normal’ as best we could, trying to balance the value that in-person meetings, travel, and other more carbon-intensive practices brought to our mission, with creative solutions that enabled sustainable choices. Pawprint also grew, climbing from 19 full time employees to 27 during the reporting period. For these reasons we’re not surprised that our total carbon footprint, and our average footprint per employee increased. We predicted it in our last Carbon Report, but promise to own that increase and ensure that it is accounted for when we zero our historic footprint.
  • You’ll also have seen our current carbon footprint reporting period covers a twelve month reporting period from April to March.  In line with best practice, we’ve decided to shift this to align with our financial year for future Carbon Reports, that’s January to January. Read our full report for more on what this means and why we’re making the change.

Breakdown

You might be thinking, “Why are their Scope 3 emissions so big?” It is quite normal actually.

There’s always time for a quick refresh, we’re the first to admit it’s a complicated business:

Scope 1 or ‘direct’ GHG emissions are those from sources a company owns or controls. Think office or factory boilers, company vehicles, or emissions stemming directly from company-owned equipment and processes such as product manufacture.

Scope 2 or ‘indirect’ emissions are those produced by the electricity companies buy from an energy supplier.

Scope 3 is the slightly daunting ‘everything else’ in all directions of a company’s value chain, from the use of their products to the way their employees get to and from work.

GHG emissions by source

Category
Total (tCO2e)
Scope 1 (tCO2e)
Scope 2 (tCO2e)
Scope 3 (tCO2e incl. WTT*)
Biogas
0.002
n/a
n/a
0.002
Business travel
0.149
0.118
n/a
0.031
Computers
8.985
n/a
n/a
8.985
Electricals
(incl. keyboards, monitors etc.)
1.017
n/a
n/a
1.017
Electricity (UK)
1.501
n/a
1.214
0.286
Electricity (Netherlands)
0.032
n/a
0.025
0.007
Freight
0.568
n/a
n/a
0.568
Hotel stays
0.016
n/a
n/a
0.016
IT Services
(incl. software, social media, data licensing)
58.87
n/a
n/a
58.87
Natural gas
1.434
1.269
n/a
0.165
Paper
0.02
n/a
n/a
0.02
Plastic
0.02
n/a
n/a
0.02
Website and Web App (Desktop Use)
0.056
n/a
n/a
0.056
Website and Web App (Smartphone Use)
0.067
n/a
n/a
0.067
Website and Web App (Tablet Use)
0.003
n/a
n/a
0.003
* WTT: Well-To-Tank emissions are indirect Scope 3 emissions from the extraction, refinement and transportation of raw fuel sources before combustion to an organisation’s site or asset
Biogas
Business Travel
Computers
Other Electricals
Electricity (UK)
Electricity (Netherlands)
Freight
(HGV)
Hotel Stays
IT Services
Natural Gas
Paper
Plastic
Website and Web App

Emissions by greenhouse gases

Total (tCO2e)
tCO2
tCH4
tN20
Scope 1
1.387
1.384
0.002
0.001
Scope 2
1.239
1.203
0.004
0.007
Scope 3
70.113
0.555
0
0.008
All Scopes
72.739
3.143
0.006
1.016
tCO2: tonnes of carbon dioxide
tCH4: tonnes of methane
tN2O: tonnes of nitrous oxide

How did we calculate our carbon footprint?

We work with Compare Your Footprint, an online application designed by experienced environmental management consultants to calculate and report organisations’ Scope 1, 2 and 3 emissions. Their calculations are made by applying verified conversion factors to our consumption data, all of which adhere to the Greenhouse Gas (GHG) Protocol Corporate Accounting and Reporting Standard.

What’s included?

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    Home office
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    Office furniture
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    Employee commuting
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    Business travel and hotel stays
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    Cloud infrastructure
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    Equipment
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    Deliveries
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    Our engagement app and website
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    Third party online services
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    Food and drink
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    Paper and plastic purchases
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    Textiles
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    Water use

What’s not included (at least for now):

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    Cloud infrastructure (Pawprint Database AWS)

We’re still committed to real net zero by 2050, at the latest

The world needs businesses of all shapes and sizes to work towards emissions reductions that are in line with science-based targets, to limit global warming to 1.5°C. If you remember back to our inaugural 2020 report, at Pawprint we’re taking a reduction first approach to our carbon footprint. What this means in practice is we’ll do what we can to maximise the environmental efficiency of our operations, behaviours and services first.

In time, once we’ve gathered a few more years’ worth of emissions data (and permanent carbon removal technologies have hopefully proven themselves) we’ll look to zero our historic footprint.

In short, our commitment remains to report our carbon footprint every year until 2025, when we will use the collected data to plan our permanent removal strategy and therefore bring our overall net zero target forward from 2050.

Without diving too deeply into the carbon offsetting debate, we’re still not at a stage in our scaling journey to be able to dedicate resources to proven and validated offsetting schemes. We don’t include this in our net zero targets, but we are proud to invest in the power of nature and people through our regular donations to 1% for the Planet validated charities fighting climate change.

For more detail on our real net zero strategy, see our full 2021 Carbon Report:

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Science-based targets

18.881

Total Emissions (tCO2e)

2020

18.086

Target Total Emissions (tCO2e)

2021

39.269

Total Emissions (tCO2e)

2021

14.916

Target Total Emissions (tCO2e)

2025

10.95

Target Total Emissions (tCO2e)

2030

6.985

Target Total Emissions (tCO2e)

2035

As recommended by SBTi, these targets represent:

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    a 21% reduction in Scope 1, 2 & 3 emissions by 2025
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    a 42% reduction in Scope 1, 2 & 3 emissions by 2030
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    a 63% reduction in Scope 1, 2 & 3 emissions by 2035
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    real net zero emissions by 2050

We see these targets as the bare minimum, and will strive to reduce our emissions faster.

Science-based targets

Year
Scope 1 (tCO2e)
Scope 2 (tCO2e)
Scope 3 (tCO2e)
Total
2020
1.387
1.239
70.113
72.739
2021
1.329
1.187
67
69.5
2022
1.270
1.135
64
66.4
2023
1.212
1.083
61
63.3
2024
1.154
1.031
58
60.2
2025
1.096
0.979
55
57.1
2026
1.037
0.927
52
54
2027
0.979
0.875
49
50.9
2028
0.921
0.823
46
47.7
2029
0.863
0.771
43
44.6
2030
0.804
0.719
40
41.5
2031
0.746
0.667
37
38.4
2032
0.688
0.615
34
35.3
2033
0.630
0.563
31
32.2
2034
0.571
0.510
28
29.1
2035
0.513
0.458
25
26
As recommended by SBTi, these targets represent:

Emissions per Employee

Year
tCO2e
2020
3.828
2021
3.68
2022
3.49
2023
3.33
2024
3.17
2025
3.01
2026
2.84
2027
2.68
2028
2.51
2029
2.35
2030
2.18
2031
2.02
2032
1.86
2033
1.69
2034
1.53
2035
1.37
As a start-up, Pawprint will grow quickly over the next few years. More people of course means more potential emissions, and we will be completely open in reporting any increases and up our reduction efforts to match. Despite our ambition to build the team, we will strive to keep the environmental impact of each member as low as possible, ensuring sustainable practice is at the forefront of company-wide operations right down to individual employee level.

What have we done so far?

We’ve done a pulse check on the actions we’ve taken to reduce our emissions so far compared to the plans we set out last time round. Read our full report to hear what more we’ll aim to introduce going forward.

Scope 1 & 2 Emissions

Pawprint office

What we said

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    We’ll engage with with the owners and management team in charge of our shared office space to promote the use of renewable energy in the building
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    We’ll keep our private office space as low-energy as possible - that means we’ll limit lights and gadgets to what’s really necessary

What we did

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    Despite the challenges we faced in obtaining the energy data for our WeWork office space, we successfully engaged with our new office providers to obtain energy data
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    Not a single new light in sight this year!

It’s an oldie but a goodie, if you’re looking for more ideas check out our guide to sustainability in the office.

Scope 3 Emissions

Homeoffices

What we said

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    We’ll share a recommended energy supplier list with employees to encourage a swap to a company that’s generating its own energy or sourcing it from companies generating energy from renewable sources
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    We’ll look at ways to subsidise the difference if a Pawprint employee would still have to pay more than they did before switching to a green energy provider

What we did

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    We agreed to take the Uswitch Gold Standard energy tariffs as our recommended list - however, with current circumstances and ongoing market uncertainty we still don’t feel it’s the right time to push anyone to change suppliers until circumstances improve
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    As above, the market conditions aren’t conducive to implementing anything in this vein just yet

Electronic Equipment

What we said

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    We’ll take a common sense approach and only buy electronic equipment for staff that is necessary for them to work
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    We’ll always strive to find repair options for any damaged or faulty equipment over buying new
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    When required we’ll buy second hand equipment for items such as work phones
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    We’ll make it known that every employee is responsible for taking care of their equipment
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    We’re committed to sending no company e-waste to landfill

What we did

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    We stuck to this mantra and formalised it in our Hardware Policy. Additional equipment such as monitors were only purchased for our remote Pawprinters who didn’t already have a home office set-up in place.
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    Luckily nothing broke to the extent that it needed major repair. We made a couple of trips to our local Apple store when laptops were acting funny, but managed to find a fix every time
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    All phones we’ve purchased for our product and tech teams to use for testing have been refurbished or even donated by staff and their networks
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    We centralised our official policies clarifying the appropriate use of technology to avoid damage and e-waste
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    We maintain our partnership with Junk It, a local organisation that collects, responsibly recycles or rehomes electronic equipment. We highlighted this in our internal E-waste Policy.

Deliveries

What we said

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    We’ll try to keep our deliveries to a minimum, and where we can we’ll send multiple deliveries at the same time in an effort to reduce the journeys required
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    We’ll always look for green delivery options such as electric vehicles, and for short deliveries (in and around Edinburgh) we will use the services of a local bicycle delivery company whenever possible.
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    Regarding Pawprint’s own merchandise, we won’t bulk buy or blanket sell, and we’re committed to using sustainable suppliers.

What we did

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    Having bulk bought a lot last year, we avoided several deliveries altogether
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    For local deliveries our first port of call is the awesome cargo bike service from Farr Out Deliveries.
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    We sent out very little merchandise, purchasing only a couple of props for client visits that themself support our mission to engage and educate the employee masses in sustainability

Third party services

What we said

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    We’ll engage with our key suppliers in an attempt to identify and encourage ways to minimise the impact of their services

What we did

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    Celebrated the intro of Google Workspace’s carbon footprinting feature!

Business travel and hotel stays

What we said

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    We’ll always favour travelling for work by train instead of individuals driving or flying
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    Where hotel stays are required, we’ll encourage sustainable choices and avoid extravagant, resource-heavy activities

What we did

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    We’ve upheld our no domestic flights policy and opted for direct flights over multiple short hauls when they were unavoidable.
    We know it’s not business travel, but we also wanted to give a shout out to one of our favourite and most paw-pular employee benefits: Slow Travel Days. These are two additional holidays available to anyone who chooses low-carbon transport to get to/from a holiday outside mainland UK, instead of a flight.
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    We manage all hotel bookings centrally (via TravelPerk) which helps maintain oversight and ensure adherence to our ethos. Wherever we can we’ll book hotels close to the location of particular events to minimise the need for further transport. We also promote the eco Actions you’ll find in the Pawprint platform; that means not forgetting to reuse those hotel towels!

Food and drink

We didn’t have anything to report in this area last time, but we’ve put measures in place to minimise the impact of our choices which we’re happy to share (though we might not be as willing to share our food!):

What we said

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    We continued to promote plant-based, locally sourced foods, which came out in force during our August picnic celebrating the office move, catered by the wonderful Planet Kuku
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    Our 2022 festive dinner was a vegan Scottish tapas vibe, and it was braw!

What we did

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    Keep reminding Pawprinters of our increased plant-based expense budget within our Travel Policy, and use it as a talking point when speaking to clients or prospects to kick off the conversation around low-carbon choices.
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    Party on with the plants

Paper and plastic purchases

What we said

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    If we need paper or plastic products for business and marketing purposes, we’ll seek out responsibly sourced materials from the greenest suppliers, reusing products as much as possible

What we did

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    We used local printers and shops for items like posters, business cards and banners, which brings the added advantage that we can walk to pick them up.

General waste

What we said

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    We’ll invest in reusable crockery for our office space, no more single use!

What we did

Our charity partners

Through our 1% for the Planet membership, we are committed to donating a minimum of 1% of gross sales annually to these environmental causes.

Bright Green Futures

An environmental leadership programme for young people from Black, brown and other minority ethnic backgrounds, with the aim of tackling the systemic underrepresentation of these groups in environmental careers.

Learn more

Seawilding

A Scottish charity that works with local communities to deliver seagrass and native oyster restoration. Both are ecosystem engineers which enhance biodiversity, sequester carbon, and improve degraded marine habitats.

Learn more

Solar Aid

SolarAid combats poverty and climate change. Through its social enterprise, SunnyMoney, they are working with entrepreneurs, schools and clinics to distribute solar lights to people living without electricity in Zambia and Malawi.

Learn more

Keeping on growin’ (us, not our emissions)…

Thanks a bunch for reading our 2022 Carbon Report. We hope as ever you found it insightful, and maybe picked up some tips from what’s gone right, wrong and everything in between for us! Look out for a shiny Impact Report coming your way shortly, where we’ll outline how we’re pushing for positive change beyond the carbon sphere. We very much hope to see you again soon for more reporting, knowledge sharing and good old emission elimination. In the meantime, if you’re ready to ramp up your efforts to embed sustainability in business as usual in your organisation, give us a shout or find us on LinkedIn!

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