Beth Kayser

Flexitarian: save the planet, eat flexibly

4 min Read
Graphic of three people with "Flexitarian" pointing at one

‘I’ll never eat meat again’, you vow to yourself as you flick Cowspiracy off. But a week or two later, you’re digging back into a steak and chips with the faint memory of why you made that vow slipping into the abyss. 

Sound familiar? 

If the prospect of beef wellington or lamb chops is too tantalising to turn down; if you know yourself too well to pretend you won’t have a cheeky kebab after a night out. If you can’t bear the thought of a roast dinner changing in any way, then perhaps a full vegetarian or vegan diet isn’t for you? 

That’s okay - binge and purge environmentalism isn’t helpful, or enjoyable. You’re aiming for a low carbon lifestyle that you can sustain. So if cold-turkey meat-cutting isn’t your bag, why not try a flexitarian diet? Pair it with other low carbon activities, like driving/flying less, turning off unnecessary lights, and buying second-hand clothes, and you’re certainly doing your bit to save life as we know it. 

So, what is a flexitarian diet? Watch the video to find out...

Created by Michael Houghton (Kuunda). See below for contact details.

Want to learn how to live a low carbon lifestyle in a way that suits you? Download the Pawprint app and/or pitch Pawprint for Business to your c-suite today.


So you love eating meat, but you also love the planet? Become a flexitarian!

A ‘flexitarian’ is someone who occasionally dabbles in meat, but tries to eat mainly veggie. 

To meet the Climate Change Committee’s (CCC) dietary recommendations (so that we, as a nation, achieve our Net Zero target) all you need to do is:

  • Eat 300g less meat per week
  • Eat 400g less dairy per week

Source: The CCC's Sixth Carbon Budget, Demand Reduction table (p27)

That’s one less steak, and one less latte! That’s it. Easy as pie (a vegetarian one, of course).

The term was added to the dictionary in 2014, and since then there’s been a massive rise in the number of flexitarians in the UK. Now 1 in 3 people!

Eating less meat helps the planet. It’s really that simple. It...

  • Reduces greenhouse gases
  • Improves & promotes biodiversity
  • Reduces/eliminates the need for intensive animal farming
  • Makes you healthier (yay!)

Welcome to the club. Here's to helping save the planet, and to eating flexibly too. For more eco tips, download the Pawprint app and start reducing your carbon footprint today!


Created by Michael Houghton (Kuunda)

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