Who we work with

Pawprint will embrace customers from any industry, as long as they show a genuine commitment to reducing their negative impacts in line with the Paris Agreement.

Here we outline how we came to this decision, as well as the checks and balances we’ve put in place to ensure impact remains at the core of this strategy. We hope this demonstrates the time, thought and care we’ve dedicated to making this call.

Choosing to be impact-led

To understand our decision, you first need to understand the motivations behind Pawprint, its missions and its vision.

"The reason I set Pawprint up was because I wanted to have as much positive impact in the fight against climate change as possible."

Christian Arno
CEO Pawprint

Our vision is a world where we have played our part in empowering a billion people to fight climate change. We will do this by building the world’s most impactful platform to engage employees in climate action.

It’s our firm belief that the bigger Pawprint grows, the more positive impact we’ll have – both through our product, and through setting an example as a business to believe in. Growth through positive impact is intrinsic to Pawprint’s mission and goal. 

We also believe that everyone – from governments, to businesses, to individuals – has a part to play in the fight against climate change, but not everyone starts from the same place or has the same beliefs. Nor do they journey with the same tools. 

If we refused to work with certain industries we would simultaneously contradict our (proudly) non-judgemental approach and limit our opportunity for impact. In light of this, and after rigorous discussion between multiple stakeholders, we believe Pawprint should not exclude controversial industries. They hold some of the biggest potential for change!

Our commitments, checks and balances

Of course, working with controversial industries is a difficult and divisive decision, even amongst Pawprinters. To ensure that ‘impact’ remains the true motivator for working with a customer, we have made a number of commitments which hold us accountable. 

Operational commitments:

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    Conduct a materiality assessment, reviewed every 2 years, to ensure we are prioritising the issues that have the biggest impact on our business, communities and the environment, and that matter most to our stakeholders. We expect our first assessment to be complete by the beginning of Q4, 2022 at the latest.
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    Ensure ‘impact’ runs through the foundations of the business by enshrining it in our articles of association. This will happen after our material topics have been defined. 
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    Maintain and build on our B Corp status; this holds us accountable to prioritising people and planet alongside profit.
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    Set science-based targets and invest in building a culture and operations to achieve them. By signing declarations like TechZero’s, we are held accountable to this. 


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    Always be a Living Wage Employer, at a minimum. Certification through the Living Wage Foundation holds us accountable.
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    Extend our impact beyond carbon savings and climate literacy by donating to charities. Certification through 1% for the Planet holds us accountable.
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    Empower an employee-led Impact function to ensure that Pawprint walks the walk.
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    Implement a framework which allows employees to raise a concern around controversial partners, no later than the end of 2022.

Customer-related commitments:

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    Set expectations and educate potential customers on our ‘who we work with’ policy, by making it visible on our website. Actively engage – as early as the sales cycle – in discussions with customers about climate ambition and accountability.
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    Continually support and encourage customers to set goals and measure the impact that Pawprint is having. 
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    Continually support and encourage customers to make ‘stepping stone’ and ‘gold standard’ commitments.


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    Reserve the right to terminate a contract if it becomes apparent that Pawprint is not being used as a vehicle to prepare the business for – or accelerate the business towards – science-based targets, ideally validated by SBTi. This will be monitored through a clearly defined RAG escalation process, and regularly reviewed by the Board. This process will be in place by the end of 2022.
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    Only reject potential customers if it is clear that they have no intention to align to SBTi’s standards for climate action.

“If we weren’t part of Pawprint we wouldn’t have made the progress we’ve made to date”

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CEO, Company

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"We all have different beliefs, opportunities and constraints and as a company we must stay resolute in respecting everyone’s right to make their own decisions based on their circumstances. Our role is to make sure people are well informed and motivated to make the right change happen faster."

Christian Arno
CEO Pawprint